SEO enables your website to be active even when you sleep.
You website is not a business card. It might seem obvious, but it’s not. This is one of the most common mistakes I see business owners make. They think it’s normal that their website doesn’t do absolutely anything, unless they show it to someone. But that’s a business card’s behaviour, not a website’s. A website shouldn’t be passively waiting for you to show it to someone. It should actively go and fetch you every day new contacts, sales, leads. Even when you sleep! If this doesn’t happen, it means that people can’t find it. Or that they find it for the wrong reasons. In both cases, this can be fixed with SEO: Search Engine Optimisation
Here is a checklist of the most important points that can let you self-assess how good your website’s Search Engine Optimisation (SEO) is working:
- Is your website mobile-friendly? Google really likes your website to work on all devices so will penalise yours isn’t compatible with mobile
- Do your website’s pages load fast enough? Again, it will go against you in rankings if your website is too slow to load. Make sure you haven’t used images with large file sizes.
- Does your website have some reputable websites linking back to it within a high quality editorial content?
- Do you include some kind of reciprocating guest posting activity with relevant business owners you know and trust, as part of your cooperation? Linking to your website is like a vote of confidence: Google likes it when high-quality websites link to each other inside of relevant content because it generally means that that website is a popular website and that it’s relevant to the searchers.
- Please, bear in mind not all links are created equal. Only look for very high quality backlinks: penalisations for these reasons are frequent and easy to receive and according to Kissmetrics, only 5% of penalised websites are submitting a reconsiderations request every month to recover their rankings.
- Is your website content shared and engaged on Social Media?
- How does your website rank on Google for the keywords you want to reach? Check which are your competitors ranking on first page, browse their sites. Understand what do they do, how do they present information. Is there any good idea you could get inspiration from them?
- Are you producing the type (video, images, copy) and quality of content that matches the your competitors’ which rank in the first page of Google?
- Does your website have an https secure protocol? Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’.
- Are you fully aware of which are the most commonly asked questions by your perspective clients? Try checking your industry or tool with this https://answerthepublic.com/.
- Have you been optimising your content for those keywords? (Each page should focus on one user intent at time)
- Are you taking advantage of all the important places in which you should let Google know what your page is about? (Title, headers, url, meta description, image alt, content copy). If you don’t let Google know what that page is about, how could it possibly rank for it?
- When was the last time you checked your Google Analytics?
- Have you registered your local business to Google My Business to be found on Google Maps and online better? How about Yelp for Business Owners? And Bing Places for Business?
- Is your contact information easily found? Is it so easy to contact you from any mobile, that could be done by mistake? Provide plenty of options so visitors can contact you in the way they feel most comfortable.
- Is your About Page boring or does it really tell which are some values you believe in, your users could prove and resonate with? Studies prove that visitors who have seen a a site’s About Us page are more likely to convert than those who don’t.
- Is it easy and pleasant for anyone (really, anyone: ask the most unexpected people to test it for you, if you can) to complete the goals on your site you’d like them to?
- Do you use any carousel on your homepage? (hint: don’t do it, check here why, if in doubt)
- Did you embed video in any of your web pages? (They keep your user on your pages for a longer time, provide a good user experience and more engaging kind of content).
- Are you showing Testimonials on your website? How do you look compared to your competition? (92% of all consumers today read online reviews for local businesses)
- Have you ever thought of helping Google better understand what your site is about, highlighting data, so that it will become even cleared and more relevant? Test your structured data here.
Your website is not a business card.
A business card wouldn’t need this many checkpoints. But a business card wouldn’t generate the amount of business opportunities your website can. You spent so much time and/or money in building it, that it should pay you back, with new clients and growing your business!
A Note From Brilliant Together
Thank you to Silvia for doing this guest blog for us; SEO sounds like a dark art, with so many things to consider, but with expert guidance and support it is a very powerful and useful tool to help you on your Digital Marketing journey.
If you have some great business advice you’d like to share and would like to do a guest blog for us, please e-mail us at: firstname.lastname@example.org